Baylee Snead

The Whole Bean | Brand Identity & Landing Page Design

The Whole Bean's main logo

Objective

Create an entire brand identity for The Whole Bean that supports their brand persoanlity & messaging. They also needed a Landing Page for announcing their Grand Opening and getting users to sign up for their emailing list.

The Problem

Develop a brand identity package to include brand style elements that support The Whole Bean's brand persoanlity. Create a landing page design that represents The Whole Bean's brand personality and that also encourages users to take two key actions: take note of and attend the shop's grand opening and sign up for the shop's emailing list.

The Solution

Developed a brand style guide that includes a color scheme, fonts, brand imagery, social media headers, and a logo that all support The Whole Bean's brand persoanlity. Designed a landing page using The Whole Bean's brand style elements that encourages users to attend the grand opening and sign up for the mailing list.

Inspirational Mood Board

mood board for The Whole Bean

Brand Style Guide

image of the whole bean's brand elements

Landing Page Wireframe

image of the wireframe for the whole bean's landing page

Landing Page Design

image of the whole bean's landing page